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    Global Marketing Management
    by Masaaki Kotabe, Kristiaan Helsen

    Global Marketing Management — Click Here

    • Publisher: Wiley
    • Release date: September 27, 2000
    • ISBN: 9780471372899 (0471372897)
    • Genres: management, business
    • Author: Masaaki Kotabe, Kristiaan Helsen
    • Format: hardcover, 780 pages
    • Language: english

    About The Book

    The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (inter-national) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation.

    FictionBook ebook Global Marketing Management buy Android. EPUB book Global Marketing Management by Masaaki Kotabe download on Kobo. MP3 Global Marketing Management for PC. Hardcover Global Marketing Management Masaaki Kotabe read online on Amazon.

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