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    Web Word Wizardry
    A Guide to Writing for the Web and Intranet

    by Rachel McAlpine

    Web Word Wizardry — READ MORE

    • ISBN: 9781580082235 (1580082238)
    • Author: Rachel McAlpine
    • Release date: October 1, 2000
    • Publisher: Ten Speed Press
    • Genres: writing
    • Format: paperback, 144 pages
    • Language: english

    About The Book

    At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything’s here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines.Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read.

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